Economic Growth of the Coca-Cola Company - 1040 Words

The Coca-Cola Company experienced a 2.99% drop in growth from 2008 to 2009. The economic growth rate of the country was an 8.9% decline. Despite the drop, Coca-Cola fared better than the overall economy. From 2009 to 2010, sales rebounded with a growth rate of 13.32%. This was much higher than the economic growth rate in the U.S. of 3.8%. The year from 2010 to 2011 was exceptional with a 32.53% growth rate. The United States economic growth rate was 2.3% by comparison. The growth can be largely attributed to the launch of new products in overseas markets. In Peru, Coca-Cola launched a successful line of juice nectar beverages called Frugos Sabores Caseros.  ¹ In South America, the company introduced many new products including: Burn, Valle Limon, Nada, and Powerade ION4. ¹ In the United States, 19 new beverages were released under the Coca-Cola Freestyle line of drinks. ¹ Having an international presence helps Coca-Cola remain profitable even when the U.S. economy is weak. The Coca-Cola Companys main competitor is Pepsi Co, which is performing well financially. In February of 2012, Pepsi Co announced higher than expected fourth quarter 2011 revenues. They reported $20.16 billion in revenue for the quarter and earnings per share of $1.15. ² On March 1, 2012, Pepsi Co. CEO John Compton shared his plan for continued growth. Pepsi Co. plans to focus on the snack food market. They plan to add Hispanic flavors to their Stax potato chips brand and introduce snacks made withShow MoreRelatedEssay on The Challanges Faced by the Coca-Cola Company1240 Words   |  5 PagesThe Coca-Cola Company distributing the Coca-Cola product has faced many macroeconomic variables that indicate trends in the economy. A reduction in consumer confidence in the United States, resulting in lower product sales, has been offset by rising sales in overseas markets. Coca-Cola has combated problems such as unemployment, global warming, and rising interest rates. 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It is a manufacturer of nonalcoholic beveragesRead MoreCoca Cola - Growth, Employment, Business Cycle and Inflation1324 Words   |  6 PagesIntroduction Fiscal Policy affects The Coca-Cola Company as it does many other businesses. The four components of Fiscal Policy are employment, growth, business cycle and inflation. The following discusses the different aspects of Fiscal Policy as related to The Coca-Cola Company. Employment One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by theRead MoreCoca Cola - Growth, Employment, Business Cycle And Inflation Essays1224 Words   |  5 PagesIntroduction Fiscal Policy affects The Coca-Cola Company as it does many other businesses. The four components of Fiscal Policy are employment, growth, business cycle and inflation. The following discusses the different aspects of Fiscal Policy as related to The Coca-Cola Company. Employment One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the